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Should you delete negative comments?

By Kyle Lacy, kylelacy.com 

Content on this blog is meant to be a learning experience for readers and brands alike. The post today was written by Barrett Crites who was originally involved in the Facebook conversation with Fair Oaks Farms. Remember… real change happens in extreme circumstances. Learn from the Red Cross. It is important to take a breathe and move on… but learn.

You can learn more about how to deal with negative social media comments here > 5 Tips to Dealing with Negative Facebook Comments

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Social Media branding is a fickle mistress who sleeps with a gun under her pillow. When staring down the barrel of a negative comment, brands have to choose whether to embrace or delete. One of these choices often comes with a bullet. The other usually does not.

This is a topic that continues to plague brands on a daily basis. It seems so cut and dry on the surface, but our intrinsic nature as humans drives us to protect ourselves at all costs. And sometimes this knee-jerk, misguided act of protectionism leads to more harm than good.

A recent example involves Indiana’s Fair Oaks Farms. The farm posted….>>>READ MORE.

Kyle is principal at MindFrame, a digital direct response company serving the nonprofit sector. Recognized both locally and globally for his knowledge of social media, he has currently trained over 175 companies and organizations across the world. Kyle is author of two books: Twitter Marketing for Dummies (Wiley, 2009 / 2011) and Branding Yourself (Pearson, 2010). The second edition of Twitter Marketing for Dummies was released in 2011. His website can be found at www.kylelacy.com.

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